We save sellers money.
The Future of Real Estate
Smart Choice Realty was started by Samara Presley in 2008, just as the real estate market began to decline. While this was the death knell for many real estate firms, it actually was the perfect time for us – because more than ever, sellers were questioning traditional approaches, and starting to look for ways to save money.
Years in Business
After years of practicing traditional real estate, we started questioning the traditional approach. And decided two things:
1. Buyers and sellers are – surprise! – consumers who value their hard earned dollars.
2. The real estate industry has to change. Just like every other business in the Internet age.
Not surprisingly, those two things are connected. Because when we asked ourselves what we could do differently, the answer was clear: Have a less expensive business model. And pass our savings on to you.
In the old days, it was hard to list and sell a home. It required advertising in print publications. Holding open houses and hoping someone would drive by. And – without cell phones, email and web sites – a lot more legwork.
Today, thanks to the Internet, things are a lot easier. No more expensive print publications; an agent can upload your listing and it’s instantly available to millions of buyers – who can easily search the MLS themselves. Great for buyers. Cheaper for agents.
Three Years Later
Samara Presley is recognized by Realtor Magazine as top “30 Under 30” agents, which confirms that alternative ways of selling real estate are even being acknowledged by the National Association of Realtors, This recognition propels her to make her first hire and begin to grow Smart Choice.
This recognition propels her to make her first hire and begin to grow Smart Choice.
The Model is Working
Word begins to spread about Smart Choice Realty and how we save Triangle homeowners money. Word of mouth advertising saves us a ton of money in advertising costs. We know that if we deliver excellent service our clients will continue to refer us and Smart Choice will continue to grow.
One year after the first hire…
Production doubles and we’ve sold over 70 Triangle homes. We are now one of the top flat fee firms of the Triangle.
Four years later
Smart Choice has grown to a ten person team with specialists to help buyers and sellers every step of the way. Smart Choice is the premier flat fee, full service firm in the Triangle and has saved home sellers over $3 million in commissions.
Smart Choice begins to offer our services in Charlotte
After finding tremendous success in the Triangle market, Smart Choice branches out to begin delivering our superior services and savings to the Queen City.
Smart Choice lands at 3950 Blue Ridge Road, located in the heart of Raleigh near Crabtree Mall.
We don’t like to brag, but…
15 Best Realtors in Raleigh
Realtor Magazine’s 30 Under 30 Honoree
Named one of NC’s Most Influential Realtors
2017 July Cover of Top Producers Magazine
What People are Saying
"WOW!!! I cannot speak highly enough of Smart Choice Realty. Really, just a great experience in every regard. I originally sought out their services because I came across a few great reviews of Mark Davison from a few months back on social media. I am happy to report, he more than exceeded expectations. Mark Davison throughout the entire process was nothing but professional, kind, caring, hardworking, the list goes on. He really made sure my wife and I as first time home buyers were taken care of throughout every step of the process. He went above and beyond to help us understand the process and make sure we knew what we were doing. He was always ready to fight for us, and always made sure to put us first. He is a master at negotiation, and really knows how to talk to and understand people, which obviously helped us as buyers when working with other parties. We absolutely would not of found the success we did in this historic, crazy RDU market without him. I will absolutely recommend none other than Smart Choice Realty, specifically Mark Davison, for any and all home buyers in his areas of service from here on out. You will absolutely not be disappointed. A shout out to his team as well, specifically Nichole! You were great to work with and a huge help as well. Thank you all for everything, we will not take our business anywhere else!"