Our Team
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Claudia Roberts
Listing Specialist Charlotte
The Future of Real Estate
Smart Choice Realty was started by Samara Presley in 2008, just as the real estate market began to decline. While this was the death knell for many real estate firms, it actually was the perfect time for us – because more than ever, sellers were questioning traditional approaches, and starting to look for ways to save money.
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Our History
Our Birth
After years of practicing traditional real estate, we started questioning the traditional approach. And decided two things:
1. Buyers and sellers are – surprise! – consumers who value their hard earned dollars.
2. The real estate industry has to change. Just like every other business in the Internet age.
Not surprisingly, those two things are connected. Because when we asked ourselves what we could do differently, the answer was clear: Have a less expensive business model. And pass our savings on to you.
In the old days, it was hard to list and sell a home. It required advertising in print publications. Holding open houses and hoping someone would drive by. And – without cell phones, email and web sites – a lot more legwork.
Today, thanks to the Internet, things are a lot easier. No more expensive print publications; an agent can upload your listing and it’s instantly available to millions of buyers – who can easily search the MLS themselves. Great for buyers. Cheaper for agents.
Three Years Later
Samara Presley is recognized by Realtor Magazine as top “30 Under 30” agents, which confirms that alternative ways of selling real estate are even being acknowledged by the National Association of Realtors, This recognition propels her to make her first hire and begin to grow Smart Choice.
This recognition propels her to make her first hire and begin to grow Smart Choice.
The Model is Working
Word begins to spread about Smart Choice Realty and how we save Triangle homeowners money. Word of mouth advertising saves us a ton of money in advertising costs. We know that if we deliver excellent service our clients will continue to refer us and Smart Choice will continue to grow.
One year after the first hire…
Production doubles and we’ve sold over 70 Triangle homes. We are now one of the top flat fee firms of the Triangle.
Four years later
Smart Choice has grown to a ten person team with specialists to help buyers and sellers every step of the way. Smart Choice is the premier flat fee, full service firm in the Triangle and has saved home sellers over $3 million in commissions.
Smart Choice begins to offer our services in Charlotte
After finding tremendous success in the Triangle market, Smart Choice branches out to begin delivering our superior services and savings to the Queen City.
Smart Choice lands at 3950 Blue Ridge Road, located in the heart of Raleigh near Crabtree Mall.
We don’t like to brag, but…
15 Best Realtors in Raleigh
Realtor Magazine’s 30 Under 30 Honoree
Named one of NC’s Most Influential Realtors
2017 July Cover of Top Producers Magazine
What People are Saying
I'm so glad I heard about Smart Choice Realty. We saved around $13k in realtor fees by having Samara and her team list our home. She helped with any questions we had along the way and was very helpful in negotiating our offer and repairs.7 months later we’re found a new home and Mark helped us all along the way—he was very patient, helpful, knowledgeable, and had great communication. Excellent realtor!
Christin Fingleton
23:51 25 Jan 23
During my time in North Carolina, Smart Choice Realty sold 3 homes for my wife and I. The last sale was the most difficult due to a personal tragedy, but the team of Samara, Mark, and Angie made the entire process much easier to handle with their efforts and I would recommend them to anyone who is looking to sell their home.
Steven Thuerwachter
17:25 06 Dec 22
Smart choice saved us thousands of dollars and we were very satisfied with the services they provided.
Holly Finis
17:22 06 Dec 22
I'm still in awe of how quickly and effortless it was for me to sell my townhome.........in four days!! Samara and Angie literally handled everything while I went about my business.I knew I was in good hands when on a late Sunday night I requested a Monday morning appt. to meet with Sam. Sure enough she arrived Monday morning. I knew within a minute that I wanted her to sell my townhome. Best decision I've ever made.If you are ready to sell your home, look no further, Smart Choice Realty is your best option.........by far. You'll be glad you did!
Jawn Hawjez
16:24 06 Nov 22
Smart Choice Realty was absolutely superb and totally professional in handling the sale of our home! Our house sold in 2 days, as promised, for more than the asking price! I would definitely choose Smart Choice again!! Ray M
Raymond Mason
12:58 25 Oct 22
We worked with Samara and her team to sell our home. What a great choice! They are a full service realty firm and we got full service from them at a set discounted listing fee. We saved a lot of money and the sale went through with no problems. I highly recommend them and glad I found them during my realtor search!
Cindy Terry
00:14 18 Oct 22
Samara and her team are a pleasure to work with! They are friendly, professional, and get the job done! The bonus is the affordable realtor fees without sacrificing quality service. Thank you SMART CHOICE REALTY!!
Patti Mason
18:26 12 Oct 22
We had a great experience working with Mark! He helped us negotiate to get the house of our dreams in a tight timeline. We would recommend Smart Choice Realty to future Raleigh area homebuyers!
Stacey Carignan
18:02 29 Sep 22
Great people!
Grant Clayton
16:15 26 Sep 22
We recently sold our home with Samara and she was excellent!! The best complement I can give her is that she had integrity and she did everything she told me she was going to do!! (In today's world this is not the norm anymore/sadly) I met with 3 real estate agents total prior to making a decision and the other 2 came across fake. They made me feel as if I was just another transaction. Samara was very honest, professional, real, and showed that she really cared and wanted to do the best for us. (She lived up to that) The process was straight forward and as easy as it could be. If you are looking to sell or buy, you owe it to yourself to meet with her. Oh and by the way, she saved me some money!!P.S. honorable mention to Angie at the office! Very nice, sweet and professional as well! The photographer Samara send was Excellent!! I wish I remembered his name!Great job Smart Choice!!All my best!!
Carlos Jimenez
14:40 07 Sep 22
Our Vision
We are the industry disruptors of real estate.
The real estate world has changed and we believe we are at the forefront of that change. We want to revolutionize the way real estate is sold by offering sellers another option that not only delivers thousands in savings, but also top notch service.
We are the Future
Not only are we striving to deliver the best customer experience we can offer, but we are also working to become a great firm that agents can call home. We want a professional team of agents whose core beliefs align with ours. We believe in teamwork, putting the customer first, always doing the right thing and maintaining a positive attitude.