Our Team
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Claudia Roberts
Listing Specialist Charlotte
The Future of Real Estate
Smart Choice Realty was started by Samara Presley in 2008, just as the real estate market began to decline. While this was the death knell for many real estate firms, it actually was the perfect time for us – because more than ever, sellers were questioning traditional approaches, and starting to look for ways to save money.
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Our History
Our Birth
After years of practicing traditional real estate, we started questioning the traditional approach. And decided two things:
1. Buyers and sellers are – surprise! – consumers who value their hard earned dollars.
2. The real estate industry has to change. Just like every other business in the Internet age.
Not surprisingly, those two things are connected. Because when we asked ourselves what we could do differently, the answer was clear: Have a less expensive business model. And pass our savings on to you.
In the old days, it was hard to list and sell a home. It required advertising in print publications. Holding open houses and hoping someone would drive by. And – without cell phones, email and web sites – a lot more legwork.
Today, thanks to the Internet, things are a lot easier. No more expensive print publications; an agent can upload your listing and it’s instantly available to millions of buyers – who can easily search the MLS themselves. Great for buyers. Cheaper for agents.
Three Years Later
Samara Presley is recognized by Realtor Magazine as top “30 Under 30” agents, which confirms that alternative ways of selling real estate are even being acknowledged by the National Association of Realtors, This recognition propels her to make her first hire and begin to grow Smart Choice.
This recognition propels her to make her first hire and begin to grow Smart Choice.
The Model is Working
Word begins to spread about Smart Choice Realty and how we save Triangle homeowners money. Word of mouth advertising saves us a ton of money in advertising costs. We know that if we deliver excellent service our clients will continue to refer us and Smart Choice will continue to grow.
One year after the first hire…
Production doubles and we’ve sold over 70 Triangle homes. We are now one of the top flat fee firms of the Triangle.
Four years later
Smart Choice has grown to a ten person team with specialists to help buyers and sellers every step of the way. Smart Choice is the premier flat fee, full service firm in the Triangle and has saved home sellers over $3 million in commissions.
Smart Choice begins to offer our services in Charlotte
After finding tremendous success in the Triangle market, Smart Choice branches out to begin delivering our superior services and savings to the Queen City.
Smart Choice lands at 3950 Blue Ridge Road, located in the heart of Raleigh near Crabtree Mall.
We don’t like to brag, but…
15 Best Realtors in Raleigh
Realtor Magazine’s 30 Under 30 Honoree
Named one of NC’s Most Influential Realtors
2017 July Cover of Top Producers Magazine
What People are Saying
The experience was even better than working for a full fee realtor. The team was there every step of the way. It is a total waste of money to use anyone else. Thanks Samara!
Jorge Gomez
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Samara and her team were amazing! They coordinated selling my parent's house and made it a smooth and easy process even though we were out of state. We were very happy with the results!
Matthew Retzer
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Thanks to Samara and Angie for a great home selling experience! Saved money with the 1% program, which was awesome. Very happy to have sold my home over a weekend!
H M
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This is the 3rd time we have used Smart Choice Realty! We appreciate Samara's knowledge and professionalism. Angie was also a tremendous help and support. We were also very grateful for the money saved on the seller side using SCR!
Traci Fisher
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Samara and Angie were always professional , well organized, and kept us informed throughout the process. This is the second time we used Smart Choice, and as before we were extremely satisfied.
Michael Pistacchio
1689708850
We've worked with Samara 9 yrs ago when we moved from Knightdale to Wake Forest and it was a 'no brainer' to contact her again when we wanted to sell our TH in Wake Forest. Her entire office team is top notch!!
Pamela Kermon
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Highly recommend Smart Choice! We used them in 2017 when we purchased our first home and it was such a smooth and easy process, they kept us up to speed through the entire process. Fast forward to 2023, we decided to sell our first home and relocate and we reached out to Smart Choice to sell our home! Under contract and over asking price! I wish I could give Samara and the team 10 stars!! Do yourself the favor, don’t work with anyone except Smart Choice!!
Matt Woods
1685046237
My house was sold in 4 days. Samara was responsive to questions and kept me informed. I had inquired with 3 other realtors about the percentage that the realtors would make, and Smart Choice Realty had the lowest percentage. Saved me a lot of money! I would highly recommend.
Nancy Calhoun
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Samara, Angie, and the rest of the Smart Choice team were amazing! After contacting Samara on a Monday, we were able to have the home on the market by Friday. All the perks of a full commission realtor at a fraction of the cost. Wouldn't use anyone else in the triangle area!
Landon Pope
1679174737
Twelve years ago we used Smart Choice Realty to buy our home in Durham, and couldn't have been more pleased with the process or Samara's patience with us as first-time buyers. Since then, we've moved out of state and rented the property.When we decided to sell, we immediately called Samara. She remembered us and our home without hesitation reinforcing that we made the right choice. With her guidance and help of her team, we sold our house quickly and easily from a different state and time zone. They were always available to answer our questions and offer advice.If we ever buy or sell a house in the Triangle again, we will only use Smart Choice Realty.
Craig Munns
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Our Vision
We are the industry disruptors of real estate.
The real estate world has changed and we believe we are at the forefront of that change. We want to revolutionize the way real estate is sold by offering sellers another option that not only delivers thousands in savings, but also top notch service.
We are the Future
Not only are we striving to deliver the best customer experience we can offer, but we are also working to become a great firm that agents can call home. We want a professional team of agents whose core beliefs align with ours. We believe in teamwork, putting the customer first, always doing the right thing and maintaining a positive attitude.